Digital marketing is a kind of marketing which uses different techniques and platforms by using internet to promote product and services of your business. Marketing no doubt is a very important aspect of any business. Companies have separate marketing departments or outsource digital marketing services from different digital marketing agencies.

There are two major factors that are involved in it:

1: Targeted Audience:

It is very important to know that what kind of people you need to target for your business.

2: Strategy Approach:

Strategy approach is the plan of your whole marketing that you need to follow to reach your goal.

Digital Marketing Channels:

These are platforms through which you can provide information about your business to your targeted audience. There are different digital marketing channels to raise your business.

1. Search Engine Optimization:

SEO is a process in which we try to follow different techniques so that our website ranks high in the search page of Google. Due to which our website can boost traffic. SEO always shows the unpaid results.

2. Search Engine Marketing:

It is a process in which we rank website high in the search page of Google through paid advertising. You can see that when we do some search on Google, the advertising results show at the top so, through paid ads we can boost traffic easily and quickly on our website.

3. Social Media Optimization:

It’s important to optimize social media before you start marketing. SMO is basically used to optimize your social media presence. Basically in this you need to schedule that what kind of post you have to upload, how to provide relevant content and when to do it, all this has to be done in social media optimization.

4. Social Media Marketing:

SMM is the process in which we use different social media sites to boost traffic and to connect with the audience. Through social media sites you can increase your sales and you can easily share new products or discount to the audience. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, Pinterest, YouTube etc.

5. Email Marketing:

Email marketing is the marketing activity through email in which you can guide your old customers about discounts and services through email and engages the customer with herself and new customers are created through e-mail. Email marketing is used for small level business.

6. Online Banners:

Banners are made for a specific thing on the website, for show some discount and for the new lunch. This is used to attract customers and increase sales.

Here is the graphic depiction of usage of these top digital marketing channels for business.

what-is-digital-marketing

Difference Between Social Media Marketing & Digital Marketing:

Social Media Marketing:

SMM is the process in which we use different social media sites to boost traffic and to connect with the audience. Through social media sites you can increase your sales and you can easily share new products or discount to the audience. Social media marketing can only happen online. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, Pinterest, YouTube etc.

Digital Marketing:

It is a kind of marketing which uses different techniques, channels and platforms by using internet to promote product and services of your business. Digital marketing can be done both online and offline.

Difference Between Brand, Branding & Brand Identity:

Brand

Collection of thoughts and experience that any customers have about any company.  A brand exists in people’s imagination as something that immediately describes a business.

Branding

How a company and brand treats its customers and how is the act of guiding the customers like tone of voice, message and typography etc.

Brand Identity

Brand is the seeable aspect of any company like logo, color scheme, design pattern, fix fonts of that company

How Can We Start Branding Of Any Company?:

If you want to start the branding of any company, first you need to create a business plan that you follow. Then, you must try to analyze the market to find out the existing competitors against your brand or company. Next, you need to create the management strategy that how you can manage the things. And last but not the least, your financial forecast, which is very important because in financial forecast you try to predict your company’s financial position in the next 3 to 4 years.

Digital Marketing Strategies?:

Digital marketing strategies are used to raise a company or brand. There are different strategies through which you can understand that how you can achieve marketing growth and business results.

1. PPC (Pay-Per-Click):

Pay-per-click is a process in which advertiser pays to a publisher on every single click. Basically it is an action-based system. In this, paid ads are used to rank the website or page high in the Google search page. You can see that when we do some search on Google, the advertising results show at the top the reason behind that is PPC. Google, Social Networks, Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for pay-per-click advertising.

2. SEO (Search Engine Optimization):

SEO should be a high priority among your valuable marketing strategies. SEO is a process in which we try to follow different techniques so that our website ranks high in the search page of Google. Due to which our website can boost traffic increase the brand authority and also improve the conversion rate. SEO always shows the unpaid results which we call the organic results.

3. Social Media Marketing:

SMM is the process in which we use different social media sites to boost traffic and to connect with the audience. Through social media sites you can increase your sales and you can easily share new products or discount to the audience. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, Pinterest, YouTube etc.

4. Email Marketing:

Email marketing is the marketing activity through email in which you guide your old customers about discounts and services through email and engages the customer with herself and new customers are created through e-mail. Email marketing is used for diminutive level business.

5. Content Marketing:

Content marketing is the marketing process that we act through the content. We have to provide relevant and valuable data to our targeted audience.

6. Voice Marketing:

Voice marketing is the processes a company uses to reach its targeted audience through voice-enabled devices, like   Amazon Alexa, Apple Siri, and Google Assistant.

7. Video Marketing:

Video marketing is a marketing strategy that engages the people through video. Video marketing can be used for everything from building customer understanding, to promoting your brand, services and products.

8. Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

Difference between Digital Marketing & Affiliate Marketing:

Digital Marketing:

It is a kind of marketing which uses different techniques, channels and platforms by using internet to promote product and services of your business. Digital marketing can be done both online and offline.

Affiliate Marketing:

Affiliate marketing is a type of performance-based marketing in which a business owner pays one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

There are three main components of Affiliate marketing are;

  1. Customer

People who purchase products are knowingly or unknowingly influenced by affiliate marketing structures. A customer might come across a product through a blogger or an influencer. This way he becomes a part of this design. Customers usually do not have to pay extra if they buy products via affiliate marketing.

  1. Affiliate marketer

Such marketers are also known as publishers as they publish the product details on the platform where they have a monopoly or following. Affiliate marketers usually pick and choose those products which are relevant to the demographic they have access to. Affiliate marketers use their personal brand identities to attach credibility and likability to the products in question.

  1. Product Owner

 The product owner is the creator and the seller of the product. They might or might not directly get involved in the product marketing. They provide commissions to affiliated marketers for each product that is sold via affiliated links. Brands that choose to market through affiliations are normally small to huge brands.

The core principle behind affiliated marketing is the optimal utilization of audience access and building profitable relationships. Such form of marketing is focused and relatively cheap. The terms and conditions can vary and can be negotiated. Some brands pay per lead, per purchase or per click.

Benefits Of Digital Marketing:

  1. You can do 24/7 marketing.
  2. You can easily target your audience.
  3. It is very easy to create presence on social media platforms.
  4. You can easily measure the traffic of your website or page.
  5. You can globally approach the customers.
  6. You can easily communicate with the customer.
  7. You can easily guide the customers about new products or discount.
  8. Less expensive than traditional.

Written By:

Haram Ashraf

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